Books & thoughts
Long reads on growth, marketing and leading when AI does the execution. The short, weekly version lives in The Manuel briefing on LinkedIn.
· 1 min read
AI agents can do the execution now. So a leader's value moves from managing output to designing the system underneath it: the ethics, the provenance and the trust. The Manager vs. The Architect is my blueprint for that shift, out now on Kindle, hardcover and paperback.
Read it· 5 min read
Scaling Web3 isn't scaling Web2 with a token attached. It runs on five levers: a brand people trust, a community that does the selling, Web3-native marketing, liquidity and exchange access, and the data to know which of those is working. With case studies from Chainlink, Polygon and Avalanche.
Read it· 5 min read
In Web3, your brand is how strangers decide whether to trust your code. A strong one has a clear purpose, a distinctive identity and a community that carries it, backed by proof: independent audits, an open team and partners with a reputation to lose.
Read it· 4 min read
A Web3 launch is three phases, not one day. Pre-launch sets the value proposition, brand and community. Launch gets tokenomics, liquidity, listings and partners right. Post-launch keeps the community engaged and measures what's working.
Read itBooks
Book · March 2026
The Integrity Protocol for the Age of AI Agents
AI agents can execute at scale. The leader's job moves from managing output to designing the system: the verification, the provenance and the trust underneath it.
Book · In development
Leading Marketing Teams When Execution Is Instant
When content and campaigns cost nearly nothing to make, unit economics, verifiable proof and editorial taste are the only moats left.
Every week · LinkedIn
Money, tech and AI, with the sources
The week’s numbers, what they mean, and where I land. Short enough to read before your coffee goes cold.