Leading Digital Transformation for Education at Scale
As a strategic lead in Pearson South Africa’s digital evolution, I delivered a full-scale eCommerce and digital transformation strategy that supported new business models, from Short Courses to Online Program Management and student recruitment. A standout achievement was the launch of Classroom Solutions, a digital platform still actively serving educators and institutions across the country today.
The Challenge
Pearson needed a scalable digital ecosystem to support its growth across new verticals and meet the needs of local markets while integrating with global infrastructure. Key requirements included:
- Attracting and converting prospective students
- Building eCommerce capabilities for course enrollments
- Supporting teachers with accessible, well-managed learning resources
- Ensuring local relevance with global alignment
- Future-proofing the tech stack for evolving education models
Solution
With education rapidly shifting towards digital and blended learning, the challenge was to design a scalable, user-friendly, and conversion-focused online platform that could engage students, educators, and institutions effectively.
Digital Strategy and eCommerce Integration
- Designed a digital roadmap aligning with student recruitment and marketing goals
- Implemented an eCommerce experience for seamless enrollment in Short Courses and Online Programs
- Introduced data-led acquisition and conversion strategies
Platform Development: Classroom Solutions
- Led the creation of ClassroomSolutions.co.za as a centralized learning hub
- Delivered responsive UX/UI for teachers, students, and institutions
- Ensured mobile-first design for nationwide accessibility
Learning Resource Management
- Built and managed a CMS for distributing up-to-date educational materials
- Improved discoverability and usability for both students and educators
- Streamlined content delivery across devices and institutions
Performance Marketing and Recruitment Campaigns
- Executed targeted campaigns to drive student applications and engagement
- Applied SEO, paid media, and email automation to optimize recruitment funnels
- Integrated CRM systems to nurture leads and personalize communication
Results
Pearson South Africa’s digital transformation led to:
- A scalable, high-performing digital infrastructure
- Increased student acquisition and online course enrollments
- Ongoing platform support for educators across the country
- A sustainable foundation for future digital growth
Looking to scale your own digital education or service platform?
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