As a key driver of Pearson South Africa’s digital transformation, I led the implementation of a comprehensive digital and eCommerce strategy to support Pearson’s new business models, including Short Courses, Online Program Management, and student recruitment initiatives. My work focused on building a seamless digital infrastructure, aligning with marketing objectives and business structures, and ensuring long-term scalability for Pearson’s educational offerings. A key milestone was the design and development of Classroom Solutions, a platform that continues to serve educators and institutions across South Africa today.
The Challenge
Pearson needed a robust digital framework that could:
- Attract and recruit prospective students for Pearson-affiliated institutions.
- Develop an eCommerce strategy to facilitate digital learning and course enrollment.
- Optimize and manage learning resources for teachers and educators across South Africa.
- Ensure seamless integration with Pearson’s global digital infrastructure while addressing local market needs.
- Future-proof digital tools to align with Pearson’s evolving business models.
Solution
With education rapidly shifting towards digital and blended learning, the challenge was to design a scalable, user-friendly, and conversion-focused online platform that could engage students, educators, and institutions effectively.
1. Digital & eCommerce Strategy Implementation
- Developed a comprehensive digital roadmap to align with Pearson SA’s marketing and student recruitment goals.
- Implemented eCommerce capabilities for seamless enrollment in Short Courses and Online Programs.
- Integrated data-driven student acquisition strategies to enhance recruitment efforts.
2. Website Development & Digital Infrastructure
- Led the design and development of Classroom Solutions (classroomsolutions.co.za), creating a centralized hub for teachers, students, and institutions.
- Optimized user experience (UX) and UI design to facilitate easy access to learning resources and improve engagement.
- Ensured mobile responsiveness and accessibility, allowing educators to use digital tools across devices.
3. Learning Resource Management & Optimization
- Developed a streamlined content management system (CMS) to curate, distribute, and update educational materials for South African educators.
- Managed Pearson’s digital learning resources, ensuring seamless access and usability for schools, teachers, and students.
- Enhanced searchability and navigation to improve the discovery of relevant educational content.
4. Data-Driven Marketing & Student Recruitment
- Designed and executed targeted digital campaigns to attract and convert prospective students.
- Implemented SEO strategies and digital advertising to boost visibility and course enrollments.
- Integrated CRM and email marketing solutions to nurture leads and optimize the recruitment funnel.
Results
By implementing a strategic digital transformation roadmap, I helped Pearson streamline its digital learning infrastructure, scale student recruitment, and enhance eCommerce capabilities. My work in website development, marketing, and learning resource management continues to support educators and students across South Africa today.
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